Telegram Case Study
Telegram #
- directly competes agaisnt whatsapp
- Telegram used by Ukraine against Russia
Differentiation: Mass communication and privacy
- greater member messaging capacitiy in groups
- Super user capacity of 200,000 users
- Audio based discussions
- Secret chat - end to end encryptiuon that enables users to enable self destruct timers on messages
- Cannot be screenshot or shared
Relevance: Control over privacy, Picks up users when others lose them
- added 25 million users in 72 hours
- safe haven for trumpers and conspiracy theorists
Key Takeaways
- Establish key points of differentiation to deposition your competttition
- Ensure your point of differentiation is relevant
- Look for opportunities to leverage this into a sustainable moat
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